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PR for Authors: Building Buzz Around Your Book

About The Webinar:

What is PR, and how can you use it to sell more copies of your book and reach more readers? Those questions and more will be answered in this webinar! Join Sarah Gilbert, Lulu’s Public Relations Manager, to learn the difference between PR and paid advertising, how to understand what is “newsworthy” about your book, how to gain momentum with various types of earned media and more!

In this session, Sarah will cover:

  • What media channels and types of coverage are available
  • How to develop a compelling pitch for your book
  • How to secure media opportunities to promote your work

Next-Level Publishing Knowledge

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